Online Furniture Business: How To Sell Furniture Online?

How To Launch Your eCommerce Furniture Store?

In the year 2020, you need to have a digital side to your business. You need more than just a physical furniture store to thrive in this digital-based economy. It would help if you had an online furniture store to reach a much wider customer base.

The US has the largest furniture market globally, with a revenue of over $300 billion by the end of 2020. If your furniture store isn’t doing as good as this statistic states, then there is something that you are doing wrong, and that is not selling your furniture online. So, today we will change that.

Let’s get straight to the point without wasting any time.

Why Should You Sell Furniture Online?

Let’s assume that your furniture store is in an average neighborhood in America. So, your customer base is spread across 3-4 blocks radius of your store. That may seem a good reach, but a physical store is a fixed location, and not everyone in that radius will not be purchasing furniture all around the year, but you still need to pay the rent for the store, salary to your employees, and other running costs.

Now, if we flip the situation with an eCommerce platform for selling furniture online, things take a drastic turn for good. Now, the entire city or even the whole state can see what your furniture store has to offer. Suddenly, your store is being viewed by 500 to 1000 times more people than your store used to cater.

Sales is the game of numbers, and more exposure means more chance to sell. So, 500 times more people viewing your products means 500 times more chance to sell your furniture online. Another big benefit is that you can show a lot more models and items online than what you can fit in your store. So, if your physical store can hold about 200 furniture pieces, your online store can showcase virtually infinite products.

How To Start Your Online Furniture Store Business?

1. Find the Right eCommerce Website Builder
There are several eCommerce building platforms that help you set up your online furniture store without getting into the hassle of web designing or coding, but going that way restricts a lot of your customization freedom. Instead you can hire a highly skilled eCommerce website developer to build a fully functioning online furniture selling business website for your products without you having to worry about the coding.

It is advised to go with a trusted eCommerce website development company that can use these web development platforms to their full extend and give you the best furniture selling website that money can buy.

So, you leave the coding to the developer and focus on the development modules in general.

2. Choose The Right Platform
There are several web development platforms and only a handful of them are perfect for eCommerce approach. So you need to discuss with the web development firm and decide on the best web platform to develop your online furniture store portal. Some of the most popular web platforms are WooCommerce (Part of WordPress), Magento, BigCommerce, Ruby on Rails, CSS, among many others.

3. Choose a Domain Name
So, you’ve chosen your perfect development platform to build your online furniture store. Now comes the fun part – choosing your business’ domain name. A domain name is your furniture business’ website address and how people will find your furniture business’ website. A domain name is part of your website’s identity, just like its name or logo, so choose carefully.

4. Pick & Customize a Template for Your Store
A theme of your site will be designed by the designers of the web development firm. Simply said, it’s the look and feel of your digital furniture store. Imagine it like trying out where the furniture will suit in a home; you try out different places and different furniture until you find the perfect match. In the case of the theme, the page layout is the home, and the elements are furniture. The website is development based on this theme.

5. Add Your Furniture Product Listings
It’s time to add your furniture product listing to the site and show the world what you have to offer on your online furniture store. Remember that you can’t use the usual sales approach with your silver tongue of persuasion and giving a physical tour. So, you need your product description to be powerful and accurate. The product description should provide customers with all the information they want, like materials, dimensions, colors, weight, etc.

6. Set Up Payments
Now, it’s time to set up the payment methods to accept payments from customers. You need to choose a payment provider from the available list and enable transactions. The good news is that web developers offer several payment option integration making it super easy for your customers to pay. The main thing is to choose the payment gateway that will benefit your potential customers the most.

7. Test Your Online Furniture Store
All Done! Now you are set to launch your furniture selling website. But wait! Don’t go pressing the publish button just yet. There could be some small glitches or errors in your page, so review your site first. eCommerce website builders have a “Preview” option, which lets you test your store platform as if it were already live. Check for any glitches, images not loading, or any broken links, etc.

Build Your Online Furniture Store
That’s it from our side. Now you are armed with the knowledge on how to start your online furniture eCommerce store. Make sure that you hire an expert eCommerce developer team assisting you throughout the process so that you don’t falter at any step.