Why Your Business Needs a Mobile eCommerce Application?

eCommerce is a booming industry, especially in the present time, when on-demand services are peaking across the world. One of the prime forces for the recent rise in demand for eCommerce services is the mobile app capabilities. eCommerce mobile apps is propelling these enterprises to another level.

By the end of 2020, the mobile eCommerce marketplace is anticipated to reach $468 billion. The decision to develop an eCommerce mobile app or not will be the decision that will make or break your eCommerce business. Having a mobile app for your business is not an amenity anymore. It’s starting to become one of the crucial requirements of an eCommerce business.

Why eCommerce Businesses Need a Mobile App?

Here are some of the best benefits of developing an eCommerce mobile app for your business:

Push Notifications Boost Customer Engagement

Marketing is a costly but very important element of running a business. With a mobile app, you can cut short the budget with email marketing and social media marketing by focusing on the app’s push notification feature.

You can target your exact user base with the precise and personalized offers through the push notification like “25% off on holidays”, “Buy 1 Get 1 free”, etc. Interested app users will open the app to check out the deal through the app. Intelligent push notifications drive consumer involvement and boost sales.

No Effort To Login

Let’s be honest; people are a bit lazy. So, you need to offer a platform where they can easily log in or don’t need to log in. With an eCommerce mobile app, the customers need to login only ones and then just open the app any time. They notice new products and deals every time they open the eCommerce app.

Increase Customer Loyalty

A great way to get your customers to spend more money is with loyalty programs. Your customers get an incentive to spend more money to reach their next reward. It’s better to have an eCommerce mobile app for such loyalty programs as it increases the chances that your customers will participate.

There are many ways to offer such loyalty rewards. For example, you can offer deals like order something from the app 5 times, and get a discount on the 6th purchase. Or, spending $500 in a year will get some type of reward or benefit.

Create A Personalized Shopping Experience

Personalization is a crucial component in the success of the eCommerce business model. Many of you already use personalized tactics to improve eCommerce sales. But, with an eCommerce mobile app, you can do this more effectively. You can segment your customers into categories based on factors like their gender, age, location, etc.

For example, you can personalize the app based on the customer’s location and sell precise products like selling overcoats in New York and bathing suits in Miami.

Apps have Higher Conversion Rates

Let’s talk straight up facts. Apps are better than web portal – Consumers view 286% more products with mobile apps. There is also an 85% higher rate that people will add items to their shopping cart with an app. With an app, people see more and hence buy more. Better exposure to brand and products encourages to buy more than what they initially came for.

All the stats mentioned here are good, but the most important factor is the conversion rate. Well, with mobile apps, the conversion rates are 130% higher than mobile websites. Imagine the amount of money you can make with the increased conversion rates.

Gain a Competitive Advantage

It all comes down to the ease of user experience. Customers would rather shop from a mobile app, so it’s imperative for your eCommerce to have your own mobile app as soon as possible. Being an early adopter of this trend will give you an advantage over other eCommerce brands that don’t have one.


The eCommerce mobile app is the future of this industry. If a customer is torn between choosing your site and a competitor’s site, they will definitely lean towards the one that has an app. Make sure that you hire the best app development firm to build your eCommerce app.